Lad Mags and Their Contribution to Rape Culture

Lily Le

Abstract


Lad mags are the UK term for men’s magazines targeting young men that often showcase gadgets, fashion, and scantily clad women. I examined three lad mags of April 2012, Loaded, Maxim, and FHM in efforts to expose any themes of sexual violence. I discovered commonalities in the traditional male characteristics of dominance, power, and aggression; the idealization of men that uphold these characteristics and the degradation of men who do not, sexist and derogatory language towards women, and the objectification of women. I explain how these themes contribute to rape culture, and harmful to our society. Lastly, I provide suggestions on steps we can towards a rape-free world.

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