Perceived Convenience, Compatibility, and Media Richness Contribute Significantly to Dedicated E-book Reader Acceptance

Theresa S. Arndt

Abstract


Objective – Investigates the effects of perceived convenience, compatibility and media richness on users’ attitudes toward dedicated e-book readers.

Design – Convenience sample survey.

Setting – Taiwanese university.

Subjects – A total of 288 students at the senior secondary (5%), four-year university (78%), and graduate student (17%) levels. Male-female participation was approximately equal.

Methods – Students completed a 23-item survey on dedicated e-book readers, with
questions on perceived usefulness, perceived ease of use, intention to use, convenience, compatibility, and media richness. Data was analyzed using the partial least squares statistical technique.

Main Results – Users state an increased intention to use dedicated e-book readers if they perceive the technology to be compatible with what they desire in a “book,” if the device delivers rich media content, and if the device is convenient. Compatibility was found to significantly affect perceived ease of use, and was found to be the strongest influence on intent to use a dedicated e-book reader. Compatibility, media richness and convenience also increased the perceived usefulness of dedicated e-book readers.

Conclusion – Users will prefer dedicated e-book readers that are compatible with their preferences in a “book,” that deliver media-rich content, and that they find convenient. The study has implications for the design and development of e-book reading devices.

Keywords


ebooks; ebook readers; attitudes; technology acceptance model

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