Breakthrough Branding: Positioning your library to survive and thrive

Authors

  • Laura Hochheim University of Manitoba Libraries

DOI:

https://doi.org/10.5596/c15-026

Keywords:

branding, marketing, positioning, library brand

Author Biography

Laura Hochheim, University of Manitoba Libraries

Laura Hochheim is the Acting Librarian at the Seven Oaks General Hospital Library, part of the University of Manitoba Library System.

References

DeRosa, Cathy, and Jenny Johnson. From Awareness to Funding: A Study of Library Support in America. Dublin, Ohio: Online Computer Library Center; c2008. https://www.oclc.org/reports/funding.en.html

Public Agenda. Long Overdue: A Fresh Look at Public Attitudes about Libraries in the 21st Century. www.publicagenda.org/reports/long-overdue.

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Published

2015-11-24

How to Cite

Hochheim, L. (2015). Breakthrough Branding: Positioning your library to survive and thrive. Journal of the Canadian Health Libraries Association Journal De l’Association Des bibliothèques De La Santé Du Canada, 36(3). https://doi.org/10.5596/c15-026

Issue

Vol. 36 No. 3 (2015)

Section

Book Reviews

License

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.